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Subway Station Advertising - Georgia Aquarium

Out of Home Creative was commissioned by a national outdoor media company to shoot professional proof of purchase photos of Georgia Aquarium's MARTA station domination at Philips Arena in Atlanta, Georgia. We hired an experienced out of home photographer and directed the photo shoot ensuring the client's creative was the the focal point. Our client requested the photo shoot to be taken during an event to see how pedestrians interact and look against the outdoor advertising campaign. The campaign included floor and panel displays, oversized vinyl and banners. This non-traditional, out of home platform showcased how a "station domination" could display the brand across such a large space. Creative was designed by an outside agency.