Home Depot - Digital Billboard Design
Related billboard designs: Power 96.1 FM
Home Depot is a great consumer category for digital billboards, allowing them to use almost all the capabilities digital outdoor advertising offers. Four coinciding digital campaigns were presented offering total traffic network, weather, social media and products.
Total Traffice Network (TTN): Technology service delivering real time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes. Home Depot products were used as visuals to tie-in the headlines. Motorists would receive traffic updates from the digital location on the interstate.
Weather: Real time updates on severe weather and supplies available.
Social Media, Tips and Workshops: Upload photos, change out tips depending on current weather and live updates on upcoming workshops.
Products: Products would change with current temperatures.