iFly Indoor Skydiving Holiday Campaign
We work on all sorts of projects at Out of Home Creative from designing a single billboard location to outdoor advertising campaigns across multiple cities with a variety of different structures and platforms. Most of the time, clients provide little to no creative direction but in this case the client, iFly Indoor Skydiving had a previous holiday-themed advertisement, including a holiday-centered tag line, which they wanted to use as the starting point for their next campaign.
The company's goal for this campaign was to raise brand awareness of their locations in seven different markets, promote their indoor skydiving experience as a fun holiday activity for the entire family and increase the sale of gift cards.
Since the campaign would run at the end of the year, a "skydiving" Santa Claus concept was proposed. The challenge I faced was to find the right image to portray this visual of a Skydiving Santa since Santa doesn't technically "fly", he drives a flying sleigh.