Independent Billboard Operators (IBOUSA) and Soft Signs 3D 1st Annual Creative Contest

IBOUSA and Soft Signs 3D 1st Annual Creative Contest received 37 entries nationwide. A panel of 10 judges judged the entries.

1st place received a complimentary 3D vinyl, 2nd place received 50% off production for a 3D vinyl and, 3rd place received 25% off production for a 3D vinyl.

 

 

1st Place: Schlitterbahn Water Park designed by Melody Roberts with Out of Home Creative submitted by Benchmark Outdoor.

When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they discussed the creative needed to relate to a water park ride and possibly use one of their campaign slogans, “Hold On.” I found the inner tube on the Yellow water background, which is perfect for OOH because it provides movement, vibrancy and its round shape is ideal for the 3D inflatable. To carry out Schlitterbahn’s Yellow and Blue branding colors, which happened to be the same as the inner tube, I used the Blue for the slogan and a font that makes it feel thrilling.

 

2nd Place: Albanese Gummi designed by Melissa Centro with View Outdoor.

 

3rd Place: Texas State Aquarium designed by Melody Roberts with Out of Home Creative submitted by Benchmark Outdoor.

When Benchmark Outdoor commissioned me to design Texas State Aquarium the idea to use a jellyfish, and the tagline came from Benchmark Outdoor, from there, they gave me creative freedom to run with that idea. After researching the Aquarium, I noticed they used two different logo styles, but I used their wood logo for juxtaposition against the water. Once I found the image of the Jellyfish, I knew the top part being round would work for the 3D inflatable, and the background colors would tie in with the tagline. I used a more delicate font on the tagline because the visual and logo could stand alone.

Judges:

  • Terry Carmody, Integration Media

  • Christopher Robbins, CKRobbins

  • Leith El-Hassan, VP Sales Circle Graphics

  • Mendi Robinson and Sydney Langlois, Creative Director at Lamar

  • Lindsey Horowitz, Apx Exchange

  • Todd Broker, Regional Creative leader, South West at Clear Channel Outdoor

  • Drew Bolan, Creative Director South East at Outfront Studios

  • Amber Irsik, Director of Marketing at Circle Graphics

  • Adam Owen, Owen Designs

 

 

Thank you Benchmark Outdoor for allowing me to work on these projects and Billboard Insider and OOH TODAY for featuring the contest winners.

 

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