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I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3...

Melody Roberts, CEO and Founder of Out of Home Creative, has placed first and third overall in the 1st annual IBOUSA - Soft Signs 3D creative contest.

This outdoor advertising design competition was a partnership between Soft Signs 3D and the Independent Billboard Oper...

A colleague forwarded the interview below featuring Henrique Dubugras, CEO of Brex on how out of home was an integral part of their companies launch and success. Brex is a new credit card company rebuilding B2B financial products, starting with a corporate card for tec...

While we specialize in billboard design, occasionally Out of Home Creative takes on other work such as website design. Most recently, a new Georgia-based outdoor advertising company, Keenan Media hired us to design and launch their website.

Keenan Media had never had a...

This article was published on billboardinsider.com on September 6, 2018 after Billboard Insider requested me to answer some of the most common questions for designing a billboard with an extension.

What is a billboard extension?

  • An extension is artwork placed outsi...

The company's goal for this campaign was to raise brand awareness of their locations in seven different markets, promote their indoor skydiving experience as fun holiday activity for the entire family and increase the sale of gift cards. Since the campaign would ru...

A simple billboard concept idea of the infamous Playboy bunny logo shedding a tear after learning of Hugh Hefner's death.

Billboard advertising can be used in other ways besides advertising a product or a service. They've been used to promote awareness for certain medical conditions, public service announcements and musical artists have used them to promote their albums. All have their ow...

I think it’s important to get out of the office and ride your market(s) to see whose advertising, what outdoor advertising creative is working or what could possibly be improved upon. This is a tactic I regularly practice which enables me to see how my billboard design...