United Way Nepal Earthquake - Billboard Design
Clear Channel Outdoor Atlanta Division wanted to bring public awareness to the Nepal earthquakes using bulletin digital displays. In an effort to bring national awareness throughout the company, I brought the idea to Clear Channel North America (CCONA) to partner with an organization that would accept donations.
CCONA found that partnership with United Way. I was given full creative freedom to generate awareness for victims and engage people to help. The creative was focused around the culture using Tibetan prayer flags with a customized website and data was tracked using specific text numbers. Both were monitored for effectiveness and accepted relief donations. PSA ran nationally on several digital platforms.