oohc
billboard design and outdoor advertising
Beach Park at Isla Blanca 3D Inflatable Billboard - Silver American Advertising Award Winner
AAFRGV Rio Grande Valley Chapter
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Out of Home Creative was commissioned in May 2019 by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park in Texas. To enhance the sell, the design was submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D inflatable vinyl from Soft Signs 3D, an estimated $10,000 value.
The concept won first place, but Schlitterbahn was rebranding their Texas location with a new name Beach Park at Isla Blanca, and at that time, they were not ready to move forward with advertising. During the hold period in the Summer, Kool Runnings, a water park in Jamaica, contacted me about using the spec design they saw online. I confirmed my original design was not going to be used by Schlitterbahn and was able to sell it to Kool Runnings (read about the project here).
In September, I was advised Schlitterbahn/Beach Park was ready to move forward and I was commissioned to design a new billboard, which was a bit of a challenge to recreate an alternative version they would hopefully like better than what they had seen initially.
Thankfully, the client understood my OOH recommendations and approved my version over their remake of my original design. Eddy Carolan and his team at Soft Signs 3D made the production side almost effortless and I love how the overall design turned out. Thank you Benchmark Outdoor for giving me the opportunity to work on this fun project.
To view the process and more details referred to in this write-up, please visit my blog Beach Park 3D Inflatable Billboard.
To view the step by step production details and visuals please visit: https://softsigns3d.com/beach-park.