I love working with first-time “out of homers" who are open to anything to create a memorable billboard. It’s tough to get a realtor not to use “buying and selling” in their advertising, but realtor Mike Roberts rose to the challenge. After he saw a billboard I designed using “crazy” with bananas to express how the real estate market blew up in 2021, Mike wanted bananas, too. I wanted him to have something unique.
After deciding on “bonkers,” all I could imagine was a model’s expression that looked like they were going bonkers with Willy Wonka-type fonts. The location was a high-traffic area where Mike is well known, so he wanted to use his photo. I stipulated he had to use the same expressive stock pose I found, tying in the headline. His head extended off the board for more impact, and we changed his URL for brand continuity. Mike was 100% sold.