



We Bite Back
“I don’t believe in OOH, but I saw your work and wanted to see what you come up with” is how the call started. No billboards were contracted, and investing in outdoor advertising was contingent on the creative.
After diving in, I learned the client has two offices in Louisiana and was interested in using a Gator illustration from their clients' holiday invitations. Gators… a starting point I could work from. However, the highlight of the consultation was Mr. Broussard describing what it takes to be a trial lawyer and the confidence in the firm's representation of its clients. I asked if he'd be willing to use those statements in his advertising, and a quote campaign was created. To tie the firm's roots to Louisiana, I presented this gator tail in all its scaled, discolored, and worn naked beauty worthy of the phrase “We bite back.”
Partial campaign shown.