Be a Beacon

For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. I was brought in to lead the creative when the outdoor company saw an opportunity to provide a more comprehensive creative service.

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I created an eye-catching billboard to distinguish Bushnell from other universities. It features a 3D pop-out torch and backlighting to illuminate the flame. The concept captures Oregon's landscape and a sense of light, which inspired Bushnell to use an updated slogan and double their advertising, adding additional billboards and continuing to utilize 3D embellishments.

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