HO. HO. WHOA!

iFLY's multimedia bilingual OOH campaign canvased seven markets from New York to Arizona. iFLY wanted to promote their indoor skydiving experience as a fun holiday activity for the entire family and increase the sale of gift cards.

 

It also coordinated with the McDonald's Chicago Thanksgiving Day Parade, where a parked mobile truck displayed their OOH advertising and walking billboards.