Blood Vomit S#*!

Intelycare's on-demand staffing platform allows nurses and CNAs to choose better shifts and pay. The multimedia campaign canvassed Los Angeles and surrounding cities with posters, panels, bulletins, transit shelters, benches, interior cards, vehicle wraps, digital day-parting, and mobile retargeting. 

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The client was open to bold messaging but wanted a face for the brand. This led me to create a yin-and-yang campaign that speaks to nurses fed up with their schedules and how the app offers more flexibility. We used benches, premier panels, and posters to personalize messages for several cities and tailored taglines to specific assets, such as vehicle wraps and bus interior cards.

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Partial campaign shown.

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