Blood Vomit S#*!
Intelycare's on-demand staffing platform allows nurses and CNAs to choose better shifts and pay. The multi-media campaign canvassed Los Angeles and surrounding cities with junior posters, premiere panels, static bulletins, transit benches, bus interior cards, vehicle wraps, digital day parting, and mobile retargeting.
The client was open to bold messaging but wanted a face for the brand, so I created a yin and yang campaign speaking to nurses fed up with their schedules and how the app provides more flexibility. We used benches, premiere panels, and posters to personalize several cities' messages and tailored taglines to specific assets such as vehicle wraps and bus interior cards.
Partial campaign shown.