Stay In The Game
There’s a new king in town. Jock MKT’s new live trading game for daily fantasy sports gives betting fans a new way to play with their jock. The client’s aim was to get subway riders to download the Jock app and stay in the game. What better way to explode onto the sports betting scene than bold, in-your-face copy featured across four Boston subway trains.
Not only is Boston Jock MKT’s hometown, but the high-dwell time and captivating environment of transit in this sports-passionate city allow the brand to tell its story in an original, creative way using half-branded trains.
The gutsy call to action was developed with high contrasting visuals that keep riders engaged regardless of the train line they ride. Throw in some QB stats and a few X’s and O’s to spark the competitive edge of trading, and it’s GAME TIME.