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Kool Vibes!

The original concept was designed for Schlitterbahn water park; however, Schlitterbahn was not ready to move forward with outdoor advertising, at the time, due to rebranding. After posting the art, Kool Runnings, a water park in Jamaica, contacted me about using the concept or something similar. I presented various ideas that matched their branding, but Kool Runnings came back full circle and purchased the original concept. Proof spec sells!