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Leather

Finally, a personal injury firm didn't want "injury or accident" in its headline. Law Tigers, a national personal injury law firm specializing in motorcycle accidents, wanted to have a little fun poking at insurance companies because most clients think they should call their insurer after an accident. Law Tigers wants you to know you should contact them first because they fight for the medical and property compensation riders deserve.

We used headlines challenging whether these insurance companies knew a thing or two about motorcyclists and a leather background to grab riders' attention, personalizing the brand.