Train For A Cure
The National Multiple Sclerosis Society in Georgia hosts the annual Bike MS tour in Atlanta. Bike MS wanted to raise awareness of the event and increase participation.
The billboard was in a high-traffic area in the heart of Atlanta adjacent to Starbucks. Below the board, volunteers set up a booth to encourage patrons to register. A volunteer cycled on a stationary bike on the catwalk for two hours during three rush hour timeframes.