Digital campaign for the Outdoor Advertising Association of Georgia (OAAG). The only requirements were the thematic messaging of "support for law enforcement in Georgia" and their logo's inclusion. I chose generic silhouettes to represent all genders, races, and nationalities. The headline resulted from our freedom being more than just the efforts of our military.
OOH companies throughout Georgia displayed the campaign across more than 150 digital billboards. The campaign received statewide news and social media coverage.