Can You Read This Digital Billboard?
I think it’s important to get out of the office and ride your market(s) to see whose advertising, what outdoor advertising creative is working or what could possibly be improved upon. This is a tactic I regularly practice which enables me to see how my billboard designs translate to the real world location of a structure. By doing so, it helps me to consult clients on why certain designs will or won't work, especially for locations that are a little out of the norm. Recently,