Designing Billboard Extensions

This article was published on on September 6, 2018 after Billboard Insider requested me to answer some of the most common questions for designing a billboard with an extension. What is a billboard extension? An extension is artwork placed outside the live area of a billboard. Depending on whether the structure has restrictions, cutouts are generally placed off the top, side or bottom. Extensions also work well when used in conjunction with embellishments, spectaculars, monopole and more. Extensions are a unique benefit to help an outdoor advertisement stand out. They create a visual impact and gain attention. If your structure is allowed to have an extension, there are l

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