Billboard Advertising and Return on Investment (ROI) for Brex

A colleague forwarded the interview below featuring Henrique Dubugras, CEO of Brex on how out of home was an integral part of their companies launch and success. Brex is a new credit card company rebuilding B2B financial products, starting with a corporate card for technology companies. Brex billboard campaign was approximately $300k. Brex grew from zero to a $1 billion in under two years, one of there major advertising campaigns was through billboards. This is an example of the power of out of home, and it's ROI. Henrique: "We scaled faster than we thought we would. I think we did 2x what we thought we were going to do, so it scaled really, really fast. And I think if I wanted to talk a l

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