Proof Spec Art Sells

I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D inflatable vinyl. The concept did win first place, but I wasn’t aware if the client was moving forward. In September, the VP of Marketing for Kool Runnings in Negril, Jamaica found the Schlitterbahn spec billboard design online while Googling “water park billboard ideas” and contacted me to redesign their billboard (below). During our initial creative call, I learned the billboard was located on the road to Negril from the Mo

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