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Ready or Not, Here I Come
Power 96.1 FM used digital billboards to announce they were taking over an existing radio station with new call letters and that the music genre was also changing. A digital tease and reveal countdown featuring various artists rotated throughout the day until the reveal.
8 am: Teaser rotation of nine artists with no messaging.
5 pm: Teaser updated with messaging "Coming at 8 pm".
8 pm: Reveal included "Ready or Not, Here I Come" by Lauren Hill, playing continuously on the radio station until the switch to Power 96.1 FM was made. Their new logo was also featured in a combination of all artists throughout the next day.
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