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Smile

When Smile Doctors, the largest dental support organization in the U.S., calls you out of the blue requesting "a complete overhaul of their national multimedia OOH campaign because their current one is ineffective,"… you get to work.


I re-energized their branding with expressive imagery paired with headlines that didn't include the word "smile" so people would think about how it's used with the visual. After all, an image is worth a thousand words.

Awards:

OAAG Third Place