OOH's diversity of size, scale, location, and creative possibilities is unmatched by other media, creating one of the most challenging and rewarding canvases to simplify a brand's narrative. This challenge incites creativity and inspires us to think differently about how to evoke an audience response through an image, word, or headline. This is why creating effective outdoor advertising requires content that connects with your audience because OOH is successful when it's memorable.
Melody Roberts is the founder and chief creative officer of OOHC, a creative agency specializing in outdoor advertising. Melody has dedicated 23 years of her career to the medium, inspiring clients to redefine their boundaries in the OOH space.
Before launching her agency in 2015, she served as Clear Channel Outdoor's southeast regional creative director and a member of the national creative committee.
She is an award-winning designer, multi-OBIE finalist, and former OBIE and ArtPop judge whose work has received international recognition from OMA's "Best of OOH Worldwide." Melody is a member of OAAA's creative committee and OBIE advisory board. Her work includes speaking at industry events and writing columns for OOH publications. She is listed among Billboard Insider's "Top Women OOH Executives" and OOH TODAY's 2023 "Top 24 Women Driving Growth in OOH."
"Wow... Melody is incredible to work with! She met the highest standard of excellence with both speed and quality. I appreciated how Melody brings her OWN strong POV to the table and yet listens to everything I as the client have to say. The mix of confidence + humble listening paired with best-in-class creative skills makes for world-class work. My brand is better for having worked with her."
William Schumacher, Founder and CEO