Pledge to Pollinate

The "Pledge to Pollinate" national public service campaign, in collaboration with the NatGeo team to develop an OOH-focused initiative to protect essential species, was so rewarding. Launched in conjunction with Endangered Species Day, the campaign celebrates the 20th anniversary of the National Geographic Photo Ark.

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With pollinator populations declining alarmingly, this initiative offers a simple, accessible way for individuals to take meaningful action for wildlife conservation. Audiences are directed to PledgetoPollinate.com to pledge. In return, they will receive a free Photo Ark-branded packet of regional, native, pollinator-friendly seeds by mail. 

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